We specialise in events of scale – creating valuable profit-generating assets for niche B2B communities. Whether you aspire to create a new event or develop an existing one, we can help you grow faster.
Your business may be well placed to generate new profits from events. It’s easy to imagine how the energy of your loyal business community and their suppliers can be channelled to create a truly memorable event – B2B or B2C. If you have ambitions to harness that energy and release that value, perhaps we should talk.
Importantly, we work with your existing resources wherever possible, to help you reduce risk, add value and maximise opportunity. Our flexible commercial models include management fee, license or a joint-venture basis of collaboration.
We bring know-how, resource and proven methodologies to help create successful and profitable events. Cogent works with you and your people to identify, quantify and deliver new or improved event propositions. We draw on world-class experience to help you leverage existing relationships to generate new revenues and create new event assets.
Our flexible approach provides you with options including proposition development and business planning through to powerful sales and marketing communication, compelling content creation and robust financial and event management